There are CEO’s who think that being in the battlefield with the soldiers is act of building respect. While there is value to seeing the battlefield, the risk far outweighs the value if one doesn’t go into the battlefield with a sense of humility.

We see shows like “Undercover Boss” which are designed to show how ignorant CEO’s are about what’s going on in the battlefield. The resounding point is that these CEO’s have to have an open mind, receptive heart, and a spirit of empathy in order to fully embrace the smell of the battlefield.