Why do we fall in love?

Is it the attraction?

Is it what is brought to our attention?

I believe it’s the firsthand experience which reinforces our perceptions and observations.

Do you remember the first brand that you fell in love with and you told yourself “that’s me?”

Everyone wants to reach a sense of affirmation in any decision they make; new job, marriage, restaurant, hobby. In order to feel good about your decisions, one must know what they are drawn to, be present to what interests them, and experience the decision firsthand.

Then and only then can you really know if that decision “is you!”