We hear feedback all the time. People say mean things, nice things and sometimes things that aren’t easy to understand.

What we do with the feedback is what matters. Testimony matters. Complaints matter. Compliments matter.

What if people stopped talking about you or your business? What then?

Getting in the practice of having the courage to collect and listen to feedback fuels creativity. What if you spent one hour a week reading the suggestions in the suggestion box? Opening emails? Talking to customers? Listening to employees? Reading survey results?